What it is: A hydrating shampoo that gently cleanses, replenishes moisture, and add deep nutrition in normal to dry hair.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine and Medium
Hair Concerns:
- Dryness
- Shine
- Damage, Split Ends, and Breakage
Key Benefits:
- Gently cleanses to remove product buildup
- Smooths, softens, and detangles hair
- Deeply hydrates and provides nourishment
Highlighted Ingredients:
- Plant-Based Proteins: Nourishes hair with essential nutriments and helps retain moisture.
- Niacinamide: Locks in hydration for long-lasting hair strength.
What Else You Need to Know: This daily shampoo is formulated with plant-based proteins and niacinamide to gently cleanse, replenish moisture, and add deep nutrition in normal to dry hair. The lightweight hydrating formula conditions and detangles hair while boosting shine. It is recommended by pro stylists to protect against dryness and is the perfect addition to any haircare routine for enhanced shine, nourishment, and softer hair with a radiant finish.
Fragrance Description: This shampoo has a fresh and floral composition, with top notes of green for a clean scent, middle notes of fresh flower to capture the floral aroma, and bottom notes of powdery, and musk.
Clinical Results: In a controlled study using Nutritive Hydrating Shampoo for Fine to Medium Dry Hair, results showed:
- Hair was conditioned vs non-conditioning shampoo, and easily detangle
- Hair was 90% shinier vs. unwashed hair
-Plant-Based Proteins: Nourishes hair with essential nutriments and helps retain moisture.
-Niacinamide: Locks in hydration for long-lasting hair strength.
Aqua / Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Dimethicone, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, Glycerin, Citric Acid, Ppg-5-Ceteth-20, Sodium Benzoate, Sodium Hydroxide, Isostearyl Neopentanoate, Carbomer, Coco-Betaine, Salicylic Acid, Panthenol, Niacinamide, Ascorbyl Glucoside, Butylene Glycol, Guar Hydroxypropyltrimoniumchloride, Linalool, Limonene, Hydrolyzed Wheat Protein, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Irisflorentina Root Extract, Fumaric Acid, Phenoxyethanol, Parfum / Fragrance.
Suggested Usage:
-Apply a quarter-size amount to wet hair.
-Gently massage into scalp and hair until lather.
-Rinse thoroughly.
-Follow with a conditioner or hair mask of your choice from the Nutritive collection (sold separately).
-Avoid contact with eyes.
-If contact occurs, rinse immediately and thoroughly.
Pro Tip:
-Start by applying to the scalp, then emulsify with water to create a lather.
-Also recommended to comb through mid-lengths and ends in the shower before following with the conditioner or hair mask of your choice.
-Complete the routine with Nutritive Heat-Protecting Styling Cream (sold separately) during the day and Nutritive 8H Magic Night Serum (sold separately) in the evening for maximum hydration benefits.