Nutritive Hydrating Shampoo for Medium to Thick Dry Hair

What it is: A nourishing shampoo that gently cleanses, replenishes moisture, and add deep nutrition in very dry medium to thick hair.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Medium and Thick

Hair Concerns:

- Dryness

- Shine

- Damage, Split Ends, and Breakage

Key Benefits:

- Gently cleanses to remove product buildup

- Smooths, softens, and detangles hair

- Deeply hydrates and provides nourishment

Highlighted Ingredients:

- Plant-Based Proteins: Nourishes hair with essential nutriments and helps retain moisture.

- Niacinamide: Locks in hydration for long-lasting hair strength.

What Else You Need to Know: This rich shampoo is formulated with plant-based proteins and niacinamide to gently cleanse, replenish moisture, and add deep nutrition in very dry hair. The formula detangles and conditions the hair while adding more strength and boosts shine. It is recommended by pro stylists to protect against severe dryness and is the perfect addition to any haircare routine for enhanced shine, nourishment, and softer hair with a radiant finish.

Fragrance Description: This shampoo smells like a fresh and floral composition, with top notes of green for a clean scent, middle notes of fresh flower to capture the floral aroma, and bottom notes of powdery, and musk.

Clinical Results: In a controlled study using Nutrititive Hydrating Shampoo for Medium to Thick Dry Hair, results showed:

- Hair was conditioned and added 77% more strength to hair and vs non-conditioning shampoo

- Hair was 85% shinier vs. unwashed hair

-Plant-Based Proteins: Nourishes hair with essential nutriments and helps retain moisture.
-Niacinamide: Locks in hydration for long-lasting hair strength.

Aqua / Water / Eau, Sodium Laureth Sulfate, Glycerin, Glycol Distearate, Dimethicone, Sodium Chloride, Cocamidopropyl Betaine, Sodium Lauryl Sulfate, Hexylene Glycol, Citric Acid, Stearamidopropyl Dimethylamine, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Coco-Betaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Salicylic Acid, Carbomer, Panthenol, Niacinamide, Ascorbyl Glucoside, Butylene Glycol, Linalool, Peg-100 Stearate, Steareth-6, Limonene, Trideceth-3, Phenoxyethanol, Hydrolyzed Wheat Protein, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Fumaric Acid, Acetic Acid, Iris Florentina Root Extract, Parfum / Fragrance.

Suggested Usage:
-Apply a quarter-size amount to wet hair.
-Gently massage into scalp and hair until lather.
-Rinse thoroughly.
-Follow with a conditioner or hair mask of your choice from the Nutritive collection (sold separately).
-Avoid contact with eyes. If contact occurs, rinse immediately and thoroughly.

Pro Tip:
-Start by applying to the scalp, then emulsify with water to create a lather.
-Also recommended to comb through mid-lengths and ends in the shower before following with the hair mask of your choice.
-Complete the routine with Nutritive Heat-Protecting Styling Cream (sold separately) during the day and Nutritive 8H Magic Night Serum (sold separately) in the evening for maximum hydration benefits.