Nutritive Ultra-Hydrating Mask for Very Dry Hair

What it is: A hydrating mask formulated with plant-based proteins and niacinamide to nourish, easily detangle, and strengthen very dry hair.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Medium and Thick

Hair Concerns:

- Dryness

- Shine

- Straightening and Smoothing

Key Benefits:

- Deeply conditions and nourishes

- Intensely smooths, softens, and detangles

- Leaves hair noticeably softer with enhanced shine

Highlighted Ingredients:

- Plant-Based Proteins: Provide essential nutrients and retain moisture.

- Niacinamide: Locks in hydration for long-lasting strength.

What Else You Need to Know: Transform very dry, medium-to-thick hair with this super-concentrated, intensely nourishing, hydrating mask. Recommended by pro stylists for weekly hydration, this mask is the perfect addition to any hair-care routine for softer strands with enhanced shine and a radiant finish.

Fragrance Description: The fresh and floral composition features top notes of bergamot, geranium, and bigaradier for a clean scent; middle notes of peony, ylang-ylang, jasmine, and orris for a floral aroma; and bottom notes of tonka, amber, cedarwood, amyris, and musk.

Clinical Results: In a controlled study using Nutritive Ultra-Hydrating Mask for very dry hair, results showed:

- Hair was +116% shinier vs. unwashed hair

- Hair was +89% more conditioned vs. a non-conditioning shampoo

- Hair was +96% stronger vs. a non-conditioning shampoo

-Plant-Based Proteins: Provide essential nutrients and retain moisture.
-Niacinamide: Locks in hydration for long-lasting strength.

Aqua/Water, Cetearyl Alcohol, Dimethicone, Glycerin, Behentrimonium Chloride, Amodimethicone, Cetrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Sodium Laureth Sulfate, Niacinamide, Lactic Acid, Butylene Glycol, Linalool, Benzyl Alcohol, Hydroxycitronellal, Hexyl Cinnamal, Citronellol, Coumarin, Alpha-Isomethyl Ionone, Geraniol, Hydrolyzed Wheat Protein, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Iris Florentina Root Extract, Parfum/Fragrance.

Suggested Usage:
-Use weekly.
-After cleansing hair with Nutritive Shampoo (sold separately), apply a generous amount to wet hair.
-Massage or comb through mid-lengths and ends for an even distribution.
-Leave in hair for five minutes, then rinse thoroughly.
-For medium-to-thick, curly or coily hair, place a plastic cap over hair and leave on for 30 to 35 minutes for a deeper treatment.
-Rinse thoroughly.
-Avoid contact with eyes. If contact occurs, rinse immediately and thoroughly.

Pro tips:
-Following application, part hair down the middle into two sections, then twist each section away from your face for deeper penetration.
-Leave mask in hair and rinse right before exiting the shower for added hydration.
-Complete your routine with Nutritive Heat-Protecting Styling Cream (sold separately) during the day and Nutritive 8H Magic Night Serum Hydrating Treatment (sold separately) in the evening for maximum hydration.