What it is: A gentle, sulfate-free shampoo that strengthens and helps repair damaged, color-treated hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Shine
- Color Safe
- Damage, Split Ends, and Breakage
Key Benefits:
- Helps heal damaged hair
- Gives strength and softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
Formulation: Liquid
Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This formula includes a signature aromatherapy blend of raspberry, peach, and water flowers and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.
This product is an Allure Best of Beauty award winner.
Clinical Results: Based on consumer testing of 59 women using a regimen of Strength Cure Shampoo and Conditioner:
- 98% of women said hair feels soft
- 95% of women said hair feels healthy
-Keravis: A strengthening protein known to prevent hair breakage
-Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
??Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Parfum / Fragrance, Sodium Isethionate, Citric Acid, Ppg-5-Ceteth-20, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Polyquaternium-10, Carbomer, Acrylates Copolymer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, C11-15 Pareth-7, Hexyl Cinnamal, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Linalool, Tocopherol, Olea Europaea Fruit Oil / Olive Fruit Oil, Camelina Sativa Seed Oil, Trideceth-12, Salicylic Acid, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Sodium Benzoate, Magnesium Nitrate, Benzyl Alcohol, C12-13 Pareth-23, C12-13 Pareth-3, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Arginine, 2-Oleamido-1,3-Octadecanediol, Poly(Linseed Oil), Benzophenone-4, Phenoxyethanol, Citronellol, Ci 14700 / Red 4, Methylchloroisothiazolinone, Sorbic Acid, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, Ci 15510 / Orange 4.
Suggested Usage:
-Apply a dime-size amount to wet hair at the scalp.
-Using your fingers, lather and work the shampoo down to the ends.
-Rinse.
-For extra cleansing, repeat.
-Follow with Strength Cure Conditioner and Miracle Filler Treatment (each sold separately) for best results.
-Pro tip: To create more lather, tip your head back into the water, then lather again.
Pro Tip: Use the flower bud on the top of the bottle cap to measure the appropriate amount of shampoo to use.