Izumi Tonic Strengthening & Thickening Rice Water Conditioner

What it is: A strengthening conditioner infused with Japanese rice water to nourish, repair, guard against future breakage, and visibly thicken fragile hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine and Medium

Hair Concerns:
- Thinning
- Volumizing
- Damage, Split Ends, and Breakage

Key Benefits:
- Leaves hair 16X stronger and visibly increases hair diameter
- Reduces split ends by up to 81 percent and protects against future damage
- Leaves strands soft, smooth, and shiny

Highlighted Ingredients:
- Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and guard against future breakage.

Ingredient Callouts: This product comes in recyclable packaging.

What Else You Need to Know: Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic range helps restore damaged strands, guards against future breakage, and reveals healthier hair. This conditioner provides your daily dose of nourishment and strength for smoother-, softer-, thicker-looking hair with a glowing shine. The precious rice water it contains is sourced from Hyogo, Japan in an eco-friendly manner.

Fragrance Description: The vibrant woody, musky fragrance reinterprets a breathtaking rice-field horizon. It opens with bergamot and lemon top notes and unfolds with a heart of precious ylang-ylang, iris, and sweet rice water resting on a base of sandalwood and vanilla.

Clinical Results: In a controlled study using a system of shampoo, treatment, and serum vs. a non-conditioning shampoo:
- Hair was shown to be up to 16X stronger with an increased diameter
- The product restored damaged hair and reduced split ends by up to 81%

-Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and guard against future breakage.

Aqua/Water/Eau, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Isopropyl Myristate, Glycerin, Glycine Soja Oil/Soybean Oil, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Coco-Caprylate/Caprate, Cetyl Esters, Tartaric Acid, Caprylyl Glycol, Salicylic Acid, Linalool, Limonene, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Citronellol, Coumarin, Alpha-Isomethyl Ionone, Geraniol, Hydrolyzed Rice Extract, Parfum/Fragrance.

Suggested Usage:
-Apply a quarter-size amount to wet hair.
-Massage into wet hair from mid-lengths to ends, using your fingers and palms.
-Rinse thoroughly.
-Complete your hair-strengthening routine with the Izumi Tonic Shampoo and Treatment Mask (each sold separately).

Pro tips:
-Part hair into two sections, then massage conditioner throughout mid-lengths and ends for an even distribution, twisting each section away from your face for more intense penetration.
-Leave in for five minutes.
-Rinse right before exiting the shower for optimal results.

Recycling Instructions:
-This product comes in a sleek, eco-conscious bottle made with 95 percent recycled plastic and eco-friendly ink.
-Recycle outer box.