Purple Shampoo

What it is: A purple shampoo formulated with professional-grade violet pigment and açai extract to neutralizes brassy yellow hues in blonde, gray, and silver hair tones.

Hair Type: Fine and Medium

Hair Texture: Straight, Wavy, and Curly

Hair Concerns:
- Color Fading
- Shine

Key Benefits:
- Cleanses, brightens, and brings blonde hair back to life

Highlighted Ingredients:
- Violet Pigment: Used to cancel out yellow and brassy tones.
- Açai Extract: Rich in antioxidants to help provide extra moisture.
- Coconut Fatty Acids: Easily absorbed by hair to hydrate and nourish.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Powered by violet pigment, this gentle shampoo will neutralize brassy yellow hues in natural or color-treated blonde, gray, and silver hair tones. Açai extract from the purple superfruit is rich in antioxidants, which help provide extra moisture while coconut fatty acids help hydrate and nourish hair.

Clinical Results: In a 28-day study of 10 participants using Purple Shampoo 3 to 7 times per week:
- 100% of consumers saw toning and shine after just one use

-Violet Pigment: Used to cancel out yellow and brassy tones.
-Açaí Extract: Rich in antioxidants to help provide extra moisture.
-Coconut Fatty Acids: Easily absorbed by hair to hydrate and nourish.

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone.

Suggested Usage:
-Massage into wet hair from roots to ends, lather well, and rinse.
-Follow with Verb Purple Mask (sold separately).
-Use as needed.