Hair Alchemy Strengthening Treatment Serum

What it is: A fast absorbing, strengthening serum that prevents breakage, hydrates, and increases hair elasticity to restore weak, fragile, and brittle hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Heat Protection

Key Benefits:
- Strengthens and reinforces fragile hair
- Reduces hair fall caused by breakage
- Hydrates strands to increase elasticity

Highlighted Ingredients:
- Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf, and Plant-Based Protein):
Penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, as well as prevents breakage caused by brushing, styling, and external aggressors.
- Multi-Action Hyaluronic Acid Complex: Hydrates from within to deliver a surge of moisture and increase elasticity.
- Cotton Seed Extract: Strengthens and promotes elasticity to prevent breakage while adding softness to each strand.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This fast-absorbing, sheer hair serum features chia seed, bamboo, plant-based protein, and a hyaluronic acid complex to strengthen from within while forming a protective veil around each hair fiber to prevent breakage, encourage length, and protect strands at temperatures up to 450°.

Clinical Results:
In a consumer-panel survey of 106 women, after just 1 week:
- 87% felt their hair was more resilient


In a clinical test of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment when used as a system vs. non-conditioning shampoo after 5 uses:
- Hair is 2.9x more elastic
- Hair is 133% stronger

- Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf, and Plant-Based Protein):
Penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, as well as prevents breakage caused by brushing, styling, and external aggressors.
- Multi-Action Hyaluronic Acid Complex: Hydrates from within to deliver a surge of moisture and increase elasticity.
- Cotton Seed Extract: Strengthens and promotes elasticity to prevent breakage while adding softness to each strand.

Aqua/Water/Eau, Pentylene Glycol, Dimethicone, Salvia Hispanica Seed Extract, PPG-3 Benzyl Ether Myristate, Cetyl Alcohol, Dimethiconol Meadowfoamate, Brassica Alcohol, Parfum/Fragrance, Polyquaternium-37, Guar Hydroxypropyltrimonium Chloride, Behentrimonium Chloride, Caprylyl Methicone, Benzyl Alcohol, Brassicyl Valinate Esylate, Glycerin, Panthenol, Chlorphenesin, Sodium Benzoate, Calcium Gluconate, Trehalose, Xylitol, Butylene Glycol, Hydrolyzed Rice Protein, Citric Acid, Polyquaternium-73, Caprylyl/Capryl Glucoside, Isopropyl Alcohol, Oryza Sativa (Rice) Bran Extract, Panthenyl Hydroxypropyl Steardimonium Chloride, Quaternium-95, Tetrasodium Glutamate Diacetate, Ethyl Linoleate, Ceramide NP, Ethyl Oleate, Sorbitan Oleate, Leuconostoc/Radish Root Ferment Filtrate, Sodium PCA, Cinnamidopropyltrimonium Chloride, Arctium Lappa Root Extract, Hedera Helix (Ivy) Extract, Sodium Lactate, Trigonella Foenum-Graecum Seed Extract, Propanediol, Sodium Phosphate, Lactobacillus/Arundinaria Gigantea Leaf Ferment Filtrate, Arginine, Helianthus Annuus (Sunflower) Extract, Aspartic Acid, PCA, Litchi Chinensis Fruit Extract, Citrullus Lanatus (Watermelon) Seed Oil, Phenoxyethanol, Caprylic Acid, Galactoarabinan, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Leontopodium Alpinum Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Glycine, Alanine, Potassium Sorbate, Sodium Acetylated Hyaluronate, Camellia Sinensis Leaf Extract, Sodium Hyaluronate, Serine, Valine, Ethylhexylglycerin, Gossypium Herbaceum (Cotton) Seed Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Sodium Hyaluronate Crosspolymer, Sodium Hydroxide, Isoleucine, Proline, Threonine, Nigella Sativa Seed Extract, Hydrolyzed Sodium Hyaluronate, Histidine, Phenylalanine, Caprylyl Glycol, Disodium EDTA, Potassium Hydroxide, Limonene, Hexyl Cinnamal, Citral, Linalool. 8003

Suggested Usage:
-Work a dime-size amount of product into damp or dry hair to strengthen.
-More product can be added for thicker textures or longer lengths.
-Layer with other products as needed and style as usual.
-Pair with Hair Alchemy Resilience Shampoo and Conditioner (sold separately) for the ultimate hair-strengthening regimen.