Blonde Baby Hydrating Toning Purple Shampoo

What it is: A vegan shampoo with purple pigments and nutrient-rich oils that removes brassiness and leaves hair feeling softer and hydrated.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Brassiness
- Color Safe
- Dryness

Key Benefits:
- Preserves and Retains Color Over Time
- Tones Brass and Strengthens Strands
- Gently Cleanses Without Stripping the Natural Oils

Highlighted Ingredients:
- Violet Pigments: Help correct tone and banish brass and unwanted yellow tones.
- Hydrolyzed Quinoa: Strengthens, preserves, and retains color over time.
- Avocado Oil: Very rich, highly moisturizing emollient oil.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This violet pigmented shampoo banishes brass, gently cleanses, and leaves hair glowing with a brilliant shine. It contains hydrolyzed quinoa that extends the life of your color and gives much needed TLC and strength to porous, color-damaged, or gray hair.

Fragrance Description: A subtle pomegranate fragrance provides a sweet and tart, wine-like aroma.

Clean at Sephora
Clean at Sephora is a curation of brands committed to evolving the beauty industry. When you see our Clean seal, you can be sure this brand`s products are formulated without certain ingredients that are potentially harmful to human health and the environment and also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more. For the full list, check out the Ingredients tab.

-Violet Pigments: Help correct tone and banish brass and unwanted yellow tones.
-Hydrolyzed Quinoa: Strengthens, preserves, and retains color over time.
-Avocado Oil: Very rich, highly moisturizing emollient oil.

Aloe Barbadensis Leaf Juice, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Hydrolyzed Jojoba Esters, Glycerin, Coco-Glucoside, Glyceryl Oleate, Fragrance/Parfum, CI 60730, Propanediol, Coffea Arabica (Coffee) Seed Extract, Santalum Acuminatum Fruit Extract, Terminalia Ferdinandiana Fruit Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xanthan Gum, Polyquaternium-10, Potassium Sorbate, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Persea Gratissima (Avocado) Oil, Macadamia Integrifolia Seed Oil, Pentylene Glycol, Caprylyl Glycol, Ethylhexylglycerin, Rosmarinus Officinalis (Rosemary) Leaf Extract, Caprylic/Capric Triglyceride.

Clean at Sephora products are formulated without the following banned or restricted ingredients (please see Clean at Sephora landing page for full list of specific restrictions and allowances by category – this is not an exhaustive list):
Acrylates, Aluminum Salts, Animal Musks/Fats/Oils, Benzophenones and related compounds, Butoxyethanol, Butylated hydroxyanisole (BHA), Butylated hydroxytulolene (BHT) under 0.1%, Carbon Black or Black 2, Coal Tar, Ethanolamines, Formaldehyde and Formaldehyde Releasing Agents, Hydroquinone, Lead and Lead Acetate, Mercury + Mercury Compounds (Thimerisol), Methoxyethanol, Methyl Cellosolve, Methylchloroisothiazolinone and Methylisothiazolinone, Mineral Oil, Nanomaterials (restrictions for specific nanomaterials only), Oxybenzone, Parabens, Petrolatum and Parrafin (USP grade only), Phenoxyethanol under 1%, Phthalates, Plastic Microbeads, Polyacrylamide & Acrylamide, Resorcinol, Retinyl Palmitate, Styrene, Sulfates, Talc (no detection of asbestos) , Toluene, Triclosan and Triclocarban, Undisclosed Synthetic Fragrance (under 1% and formulated without Acetaldehyde, Acetone, Acetonitrile, Benzalkonium chloride, BPA, EDTA, Methylene chloride, PTFE, PFOA), 1, 4, Dioxane (ingredients must comply with impurity thresholds), Octinoxate, PFAS compounds, Nitromusks and Polycyclic Musks, Ethoxylated Ingredients (including PEGS or polyethylene glycol must meet contamination limits for 1’4 Dioxane and ethylene oxide), Cyclic Silicones, EDTA and derivatives (allowed if no technical substitute under 0.2%).

Suggested Usage:
-Rub a small amount of shampoo between your palms and lather.
-Apply to the scalp and gently massage in with fingertips.
-Rinse well.
-Repeat as necessary.
-For best results, follow with BondiBoost Blonde Baby Conditioner (sold separately).
-Avoid eyes and discontinue use if you notice any irritation.