Blonde Baby Hydrating Toning Purple Hair Mask

What it is: A vegan, tone-correcting hair mask for blonde or gray hair that removes unwanted brassiness and yellow hues with toning purple pigments.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Brassiness
- Color Safe
- Dryness
- Brassiness

Key Benefits:
- Reduces Brassiness, Corrects Tone
- Replenishes the Hair’s Natural Lipid Content for Healthier and Stronger Strands
- Penetrates Deep to Strengthen Hair

Highlighted Ingredients:
- Violet Pigments: Impart color, reduce brassiness, and help correct tone.
- Argan Oil: Rich in antioxidants and fatty acids, hydrates, smooths, and fights frizz.
- Quinoa: Conditions and prevents breakage.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This mask will help eliminate brassiness. It contains hydrolyzed quinoa and vitamin B5, which work together to strengthen strands, while argan oil enhances shine, hydration, and silkiness. The mask also contains purple pigment compounds that neutralize yellow tones for a brighter blonde.

Fragrance Description: A subtle pomegranate fragrance provides a sweet and tart, wine-like aroma.

Clean at Sephora
Clean at Sephora is a curation of brands committed to evolving the beauty industry. When you see our Clean seal, you can be sure this brand`s products are formulated without certain ingredients that are potentially harmful to human health and the environment and also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more. For the full list, check out the Ingredients tab.

-Violet Pigments: Impart color, reduce brassiness, and help correct tone.
-Argan Oil: Rich in antioxidants and fatty acids, hydrates, smooths, and fights frizz.
-Quinoa: Conditions and prevents breakage.

Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Polyquaternium-7, Polyquaternium-10, Coco-Caprylate, Hydrolyzed Jojoba Esters, Simmondsia Chinensis (Jojoba) Seed Oil, Queensland Nut (Macadamia Ternifolia) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Quinoa, Citrus Reticulata Peel (Mandarin Red) Essential Oil, Mentha Piperita (Peppermint) Leaf Extract, Olea Europaea (Olive) Fruit Oil, Lavandula Angustifolia (Lavender) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ricinus Communis (Castor) Seed Oil, Brazil Nut (Bertholletia Excelsa) Seed Oil, Crambe Abyssinica (Abyssinian) Seed Oil, Panthenol (Pro Vitamin B5), Hibiscus Sabdariffa Flower Extract (Roselle), Hylocereus Undatus Fruit (Dragonfruit) Extract, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense (Horsetail) Leaf Extract, Fragrance, Pentylene Glycol, Caprylyl Glycol, Ethylhexylglycerin, CI 60725, CI 60730, Citric Acid.

Clean at Sephora products are formulated without the following banned or restricted ingredients (please see Clean at Sephora landing page for full list of specific restrictions and allowances by category – this is not an exhaustive list):
Acrylates, Aluminum Salts, Animal Musks/Fats/Oils, Benzophenones and related compounds, Butoxyethanol, Butylated hydroxyanisole (BHA), Butylated hydroxytulolene (BHT) under 0.1%, Carbon Black or Black 2, Coal Tar, Ethanolamines, Formaldehyde and Formaldehyde Releasing Agents, Hydroquinone, Lead and Lead Acetate, Mercury + Mercury Compounds (Thimerisol), Methoxyethanol, Methyl Cellosolve, Methylchloroisothiazolinone and Methylisothiazolinone, Mineral Oil, Nanomaterials (restrictions for specific nanomaterials only), Oxybenzone, Parabens, Petrolatum and Parrafin (USP grade only), Phenoxyethanol under 1%, Phthalates, Plastic Microbeads, Polyacrylamide & Acrylamide, Resorcinol, Retinyl Palmitate, Styrene, Sulfates, Talc (no detection of asbestos) , Toluene, Triclosan and Triclocarban, Undisclosed Synthetic Fragrance (under 1% and formulated without Acetaldehyde, Acetone, Acetonitrile, Benzalkonium chloride, BPA, EDTA, Methylene chloride, PTFE, PFOA), 1, 4, Dioxane (ingredients must comply with impurity thresholds), Octinoxate, PFAS compounds, Nitromusks and Polycyclic Musks, Ethoxylated Ingredients (including PEGS or polyethylene glycol must meet contamination limits for 1’4 Dioxane and ethylene oxide), Cyclic Silicones, EDTA and derivatives (allowed if no technical substitute under 0.2%).

Suggested Usage:
-Apply to towel-dried hair from root to tip once a week in place of conditioner.
-For better penetration, use on dry hair.
-Start by leaving on for five minutes.
-Can increase time up 20 minutes to achieve the desired tone, however, please patch test first.
-Rinse thoroughly.
-Avoid eyes and discontinue use if you notice any irritation.