Yubi Blonde Anti-Brass Purple Shampoo for Blonde Hair

What it is: A luxurious purple shampoo with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brass in highlighted or lightened blonde and gray hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Fading

Key Benefits:
- Neutralizes unwanted brassiness and yellow tones for a cool blonde look
- Gently cleanses while moisturizing hair
- Smooths, adding a natural glow and subtle shine

Highlighted Ingredients:
- Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance.
- Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.

What Else You Need to Know: Crafted with Japanese-sourced precious white peony and shu uemura’s exclusive Japanese cool pigment technology to boost neutralization performance for highlighted, lightened blonde and silver hair. A luxurious, professional-grade anti-brass purple shampoo to neutralize brassiness and unwanted yellow tones while enhancing softness, moisture, and shine for a natural glow.

Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk.

-Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance.
-Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.

Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Glycol Distearate, Cocamide Mipa, Dimethicone, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Ci 60730/Acid Violet 43, Salicylic Acid, Carbomer, Linalool, Guar Hydroxypropyltrimonium Chloride, Limonene, Sodium Hyaluronate, Tocopherol, Geraniol, Citronellol, Ci 77891/Titanium Dioxide, Ci 42090/Acid Blue 9 Aluminum Lake, Butylene Glycol, Fumaric Acid, Methicone, Paeonia Albiflora Flower Extract, Parfum/Fragrance.

Suggested Usage:
-Use as a weekly shampoo.
-Apply a quarter-size amount of the Yubi Blonde Anti-Brass Purple Shampoo to wet hair.
-Massage into scalp using fingers and palms.
-Leave on for at least three minutes or longer depending on desired degree of neutralization.
-Rinse thoroughly.
-Pair with shu uemura’s Yubi Blonde Nourishing Shampoo as a daily cleanser and follow with Yubi Blonde Nourishing Conditioner (each sold separately) for the longevity of blonde-toned, bright, shiny, and healthy hair.

Pro-Tip:
-Start by applying to the scalp.
-Emulsify with water to create a lather.
-Massage the scalp.
-Comb through mid-lengths and ends in the shower before following with conditioner or mask.