What it is: A defining, strong-hold cream ideal for short- to medium-length hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Hold
- Straightening and Smoothing
Key Benefits:
- Provides strong, lasting hold.
- Maintains softness, without weighting down strands.
- Leaves a matte finish.
What Else You Need to Know: Inspired by the Japanese art of minimalism, umou—‘feather’ in Japanese—is a hold cream ideal for short- to medium-length hair. It provides smoothness and subtle natural shine for polished, controlled looks and slick-backed styles.
Suggested Usage:
-Emulsify a small amount of product in your hands to warm.
-Softly smooth the hair cream through damp or dry hair.
-Brush through or let dry naturally.