Pure Volume Shampoo

What it is: A lightweight, sulfate-free shampoo that enhances volume and restores movement to flat, fine, and color-treated hair.

Hair Type: Straight

Hair Texture: Fine

Hair Concerns:
- Oiliness
- Volumizing
- Color Safe

Key Benefits:
- Deeply cleanses to remove build-up
- Adds volume, movement, fullness, and structure
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle

Formulation: Liquid

Highlighted Ingredients:
- Wheat Protein: Adds volume to hair.
- Eucalyptus Leaf Extract: Supports hair follicles for optimal growth.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of pink grapefruit, wild rose, and cedarwood and a patented Antifade Complex® to protect color vibrancy. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.

-Wheat Protein: Adds volume to hair.
-Eucalyptus Leaf Extract: Supports hair follicles for optimal growth.

Aqua / Water / Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum / Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, Peg-150 Pentaerythrityl Tetrastearate, Salicylic Acid, Peg-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, Ci 17200 / Red 33, Potassium Sorbate.

Suggested Usage:
-Apply a dime-size amount to wet hair at the scalp.
-Lather and work down to the ends.
-Rinse.
-For extra cleansing, repeat.
-Follow with Pure Volume Conditioner, Color Fanatic Multi-Tasking Leave-In Spray, and Style + Protect Weightless Volume Mousse (each sold separately) for best results.

Pro Tip: Use the flower bud on the top of the bottle cap to measure the appropriate amount of shampoo to use.