Strength Cure Blonde Purple Shampoo

What it is: A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Damage, Split Ends, and Breakage
- Brassiness

Key Benefits:
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened hair
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle

Formulation: Liquid

Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage.
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
- Purple Orchid: Provides violet toning properties.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of pear, rose, and sandalwood and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.

-Keravis: A strengthening protein known to prevent hair breakage.
-Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
-Purple Orchid: Provides violet toning properties.

Aqua / Water / Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum / Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730 / Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil / Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate.

Suggested Usage:
-Apply a dime-size amount to wet hair at the scalp.
-Lather and work down to the ends.
-Rinse.
-For extra cleansing, repeat.
-For best results, follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment (each sold separately).
-Pro tip: For lighter blondes, alternate with the Strength Cure hair-care system (sold separately); for darker blondes and fashion colors, use with every shampoo.
-For extra protection, follow with Strength Cure Split End Salve and Miracle Filler Treatment (each sold separately).

Pro Tip: Use the flower bud on the top of the bottle cap to measure the appropriate amount of shampoo to use.