Clarifying & Exfoliating Scalp Treatment

What it is: A light, dual-action whipped cream that detoxifies the scalp of buildup and impurities while providing residue-free hair conditioning and scalp balancing.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Scalp Buildup
- Flaky/Dry Scalp
- Dryness

Key Benefits:
- Detoxifies
- Rebalances
- Conditions

Formulation: Scrub

Highlighted Ingredients:
- Papain and Bromelain: Fruit enzymes that gently slough off dead skin cells.
- Beta Hydroxy Acid (BHA): Gently exfoliates dead skin cells.
- Coconut, Jojoba, and Kalahari Melon Oils: Provide essential hydration for hair and scalp.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Virtue® Exfoliating Scalp Treatment gently sloughs away dead skin cells, balances, and conditions without adding residue. Its formula of rice beads and fruit enzymes provide dual-action exfoliation, kalahari melon oil and jojoba oil provide moisture balance, while Alpha Keratin 60ku® repairs hair with each use.

Clinical Results: Consumer perception study conducted on 43 respondents immediately, after 24 hours, 1, 2, and 3 weeks, and 1 month of product usage:
- 95% of women immediately felt their scalp was cleaner and hair was more conditioned
- 95% felt their scalp was exfoliated after 24 hours
- 93% felt scalp was fresher, soothed, and healthier after just 1 week
- 93% felt their hair and scalp were more moisturized and hydrated after 1 month of use

-Papain and Bromelain: Fruit enzymes that gently slough off dead skin cells.
-Beta Hydroxy Acid (BHA): Gently exfoliates dead skin cells.
-Coconut, Jojoba, and Kalahari Melon Oils: Provide essential hydration for hair and

Aqua (Water, Eau), Cetearyl Alcohol, Oryza Sativa (Rice) Powder, Brassicamidopropyl Dimethylamine, Dimethicone, Cetyl Esters, Cetyl Alcohol, Hydrogenated Ethylhexyl Olivate, Behentrimonium Chloride, Isododecane, Ceteareth-20, Keratin, Panthenol, Salicylic Acid, Helianthus Annuus (Sunflower) Seed Oil, Coffea Robusta Seed Extract, Citrullus Lanatus (Watermelon) Seed Oil, Biotin, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Oryza Sativa (Rice) Seed Protein, Papain, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Caffeine, Jojoba Esters, Glucose, Tocopherol, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Bromelain, Quercus Petraea Fruit Extract, Epilobium Angustifolium Flower/Leaf/Stem Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Phytic Acid, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glyceryl Stearate, Caprylyl Glycol, Glycerin, Ethylhexylglycerin, Parfum (Fragrance), Amodimethicone, Hydroxyethylcellulose, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Acetic Acid, Propanediol, Polysorbate 60, Polysorbate 20, Trideceth-12, Butylene Glycol, Citric Acid, Sodium Metabisulfite, Calcium Gluconate, Laureth-9, C11-15 Pareth-7, Sodium Nitrate, Maltodextrin, Alcohol, Glyoxal, Gluconolactone, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Sodium Benzoate, Potassium Sorbate, BHT, Linalool, Benzyl Salicylate, Limonene.

Suggested Usage:
-After shampooing and rinsing hair, apply to scalp and hair, massaging thoroughly with fingertips for approximately for two to three minutes.
-Smooth through to the ends and rinse thoroughly. A double rinse is recommended.
-This is the last step in your scalp-health routine, eliminating the need for washing and conditioning after use.
-Use once or twice a week in place of conditioner or mask.