Purple Toning + Hydrating Hair Mask

What it is: A hydrating treatment mask that neutralizes brassy and yellow tones in color-treated or natural blonde, gray, and silver hair.

Hair Type: Fine and Medium

Hair Texture: Straight, Wavy, and Curly

Hair Concerns:
- Color Fading
- Frizz
- Shine

Key Benefits:
- Protects against damage, split ends, and breakage
- Protects color
- Neutralizes brassiness

Formulation: Mask

Highlighted Ingredients:
- Açai Extract: Protects strands and provides ultimate moisture to dry, color-treated hair.
- Pro-Vitamin B5: Hydrates, smooths, and adds vibrancy to dull strands while providing hair with natural body.
- Sunflower Seed Extract: Provides natural UV protection while guarding against dryness, color fading, and brassiness.

Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This color-correcting hair mask is formulated with açai extract and pro-vitamin B5 to hydrate and soften while neutralizing brassy, yellow hues. The violet pigment works to restore and brighten color-treated (or natural) blonde, silver, and gray hair between salon visits.

-Açai Extract: Protects strands and provides ultimate moisture to dry, color-treated hair.
-Pro-Vitamin B5: Hydrates, smooths, and adds vibrancy to dull strands while providing hair with natural body.
-Sunflower Seed Extract: Provides natural UV protection while guarding against dryness, color fading, and brassiness.

Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Dimethyl Isosorbide, Quaternium-80, Panthenol, Stearamidopropyl Dimethylamine, Amodimethicone, Arachidyl Alcohol, Isopropyl Myristate, Euterpe Oleracea (Acai) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Pelvetia Canaliculata Extract, Boswellia Carterii Gum Oil, PEG-12 Dimethicone, Cetrimonium Chloride, Trideceth-12, Behenyl Alcohol, Hydrogenated Vegetable Oil, Polysorbate 20, Isopropyl Alcohol, Citric Acid, Parfum/Fragrance, Arachidyl Glucoside, Xylitylglucoside, Anhydroxylitol, PEG-12 Allyl Ether, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Maltitol, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, BHT, Carnosine, Butylene Glycol, Propylene Glycol, Xylitol, CI 60730 (Ext. Violet 2), Myristyl Alcohol, Maltodextrin, Glucose, Sodium Acetate, Ethylhexylglycerin, Silica, Sodium Benzoate, Tartaric Acid, Benzyl Alcohol, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool.

Suggested Usage:
-After shampooing, work formula through damp hair from roots to ends, focusing on lightened pieces.
-Allow purple mask to sit on the hair for five to seven minutes, or longer (up to 20 minutes) depending on desired intensity; Verb recommends strand testing with the first use to find desired shade.
-Rinse thoroughly until water is clear.
-Use once a week or as needed to tone to your desired shade.