Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo

What it is: A hydrating shampoo for soft, defined waves and curls with less frizz.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Frizz

Key Benefits:
- Provides a hydrating cleanse without stripping your hair of its natural oils
- Minimizes frizz to enhance curl definition
- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex®

Formulation: Liquid

Highlighted Ingredients:
- Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing moisture.
- Shea Butter: Hydrates and softens curls with rich antioxidants.
- Tomato Fruit Ferment: Seals the hair cuticle to enhance definition and ensure consistent curl formation.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.

What Else You Need to Know: A 97 percent natural formula, this sulfate-free shampoo is fortified with rice amino acids that seal the hair cuticle and lock out frizz-causing humidity. Tomato fruit ferment enhances moisture retention for uniform curl formation, while ultra-hydrating shea butter and avocado oil enhance softness without weighing the hair down.

Clean + Planet Positive at Sephora
When you see our Clean + Planet Positive seal, this brand`s products are formulating without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab.

On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.

Water/Aqua/Eau, Lauramidopropyl Betaine*, Sodium Cocoyl Isethionate*, Glycerin*, Cocamidopropyl Hydroxysultaine*, Glycol Distearate*, Disodium Laureth Sulfosuccinate, Butyrospermum Parkii (Shea) Butter*, Oryza Sativa (Rice) Extract*, Lactobacillus/Tomato Fruit Ferment Extract*, Persea Gratissima (Avocado) Oil*, Rosa Canina Fruit Oil*, Acanthus Mollis Leaf Extract*, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice*, Keratin Amino Acids*, Glucose*, Sodium Hyaluronate, Sodium C14-16 Olefin Sulfonate, Acyl Coenzyme A Desaturase*, Citrus Aurantium Dulcis (Orange) Peel Oil*, Citrus Paradisi (Grapefruit) Peel Oil*, Polyquaternium-71, Sodium Chloride*, Sodium Lauryl Sulfoacetate, Soyamidopropylamine Oxide*, Leuconostoc/Radish Root Ferment Filtrate*, Sodium Lauroyl Sarcosinate, Polyquaternium-7, Anhydroxylitol*, Xylitylglucoside*, Xylitol*, Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol.

*Coconut, vegetable, or plant derived.

Suggested Usage:
-Apply to wet hair and massage from roots to tips.
-Rinse.
-For best results, follow up with Curl Charisma™ Rice Amino + Shea Curl Defining Conditioner (sold separately).